Tag: Excellence

PortsToronto Receives Canadian Public Relations Society Gold Award of Excellence for Seabin Pilot Program

TORONTO, Oct. 8, 2020 /CNW/ – PortsToronto has won a Canadian Public Relations Society (CPRS) Gold National Award of Excellence for the PortsToronto Seabin Pilot Program in the Best Use of Media Relations – Small Budget (less than $10,000 CAD).

A Seabin is photographed at the launch of Phase Two of the PortsToronto Seabin Pilot Program at Pier 6 on Toronto's waterfront in October 2019. (CNW Group/PortsToronto)

The CPRS National Awards of Excellence recognize outstanding achievement in a comprehensive public relations and communications project or program, with judging executed by expert panels of leading public relations and communications management practitioners from across the country. The awards were established in 1962 and are considered one of Canada’s most prestigious public relations honours.

The launch of the Seabin Pilot Program, a first in Canada, aimed to reinforce PortsToronto’s role as leaders in sustainability, reduce litter in Toronto’s harbour and encourage behavioural changes amongst the public to reduce reliance on single-use plastics. PortsToronto sought to amplify this message by generating positive earned media coverage through national and local media outlets, gain traction through social media channels by connecting with other waterfront agencies and government leaders, as well as pique the interest of credible, future project collaborators for phase three of the program.

“PortsToronto is immensely proud of this important chapter in our sustainability journey. Pairing a modest budget and hard work, we were able to generate the attention the Seabin Pilot Program deserved and amplify our messaging to a wide audience, including the waterfront stakeholders with whom we hope to collaborate on a future expansion of the program,” said Deborah Wilson, Vice-President, Communications and Public Affairs, PortsToronto. “We are thrilled to be recognized by the best in the industry for the resourcefulness and dedication of our communications team in executing this successful media relations campaign.”

In November 2019, PortsToronto received the Toronto and Region Conservation Authority (TRCA) Living City Impact Award and the Boating Ontario Robert Eaton Environmental Award in November for implementing the Seabin Pilot Project.

To learn more about PortsToronto’s Seabin Pilot Program, click here or visit www.portstoronto.com.

About the CPRS Awards of Excellence
The CPRS National Awards of Excellence recognize outstanding achievement in a comprehensive public relations and communications project or program, with judging executed by expert panels of leading public relations and communications management practitioners from across the country. The awards were established in 1962 and are considered one of Canada’s most prestigious public relations honours.

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 14 local societies, CPRS’ mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers. For more information, visit https://www.cprs.ca/.

About PortsToronto
For more than 100 years PortsToronto has worked with its partners at the federal, provincial and municipal levels to enhance the economic growth of the City of Toronto and the

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The American Society of Transplantation Announces New Living Donor Circle of Excellence Program

Fourteen large employers join Circle of Excellence to increase living organ donation

MOUNT LAUREL, N.J., Oct. 7, 2020 /CNW/ — The American Society of Transplantation (AST) is proud to announce its new Living Donor Circle of Excellence program. “The Circle” celebrates employers who implement internal policies that provide salary support to their employees who choose to be a living organ donor.

(PRNewsfoto/American Society of Transplanta)

Today, more than 100,000 patients are waiting for a life-saving kidney or liver transplant. Of the transplants performed in 2019, living donors accounted for 30% of kidney transplants and 6% of liver transplants. Financial disincentives are a barrier for many potential living organ donors. Living organ donation typically includes a four- to six-week recovery period and many will use their vacation time or take unpaid absences during this period to donate.

“With fewer than four living donors per 100,000 employed persons, most companies will only rarely support a donor. However, by simply putting a paid leave policy in place, companies demonstrate their support of the unique and critical role that living organ donation plays in our society,” said AST President-Elect, John Gill, MD. “It’s a difficult time and the need to support living donors has never been greater, which is why I hope companies take the step to join the Circle, even if they have never heard of living organ donation.”

Ann Rayburn is among the many donors who inspired the creation of the Circle. While employed with the University of Alabama at Birmingham (UAB), Ann learned her lifelong friend, Tess, needed a kidney transplant within a year or she would face years on dialysis, or even death. Ann volunteered to be her living donor and in June of 2016, donated one of her kidneys to Tess. During the process, Ann spoke with a colleague, Margaret, about having to take her own saved paid time off for the procedure. Being a kidney transplant recipient herself, Margaret began to advocate for Ann, requesting UAB’s short-term disability policy be amended to include living donors. Margaret and Ann, along with past AST President, Robert Gaston, MD, championed the implementation which was adopted in 2017. Read the entire story here.

The Circle encourages other employers to follow UAB’s example to enable many more heroes like Ann to help others in need of life-saving transplants.

“The Living Donor Circle of Excellence establishes the AST at the forefront of advocating for the wellbeing of living donors,” explained AST President, Richard N. Formica Jr., MD, FAST. A program initially slated to launch in the United States, will also be promoted in Canada through the Canadian Society of Transplantation (CST). Dr. Formica shared, “We are hoping this program expands globally as we work with CST to engage companies across North America.”

“Living donors make tremendous sacrifices to help save and enhance the lives of others. The Living Donor Circle of Excellence Program exemplifies the Canadian Society of Transplantation’s mission to improve the lives of Canadian transplant patients by encouraging organizations

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